Brand Equity Studies

We are one of a small number of companies internationally who are licensed to use a unique approach, Brand Equity Systems. Developed by Joel Axelrod, PhD, this proprietary methodology uses a unique approach to calculate the value consumers place on your brand—and on our competition. And equally important, you’ll know how much your customers are willing pay.Easy to understand and communicate, Brand Equity Systems has been used in such diverse industries as microprocessors, beverages, computers, education, appliances and services.

Looking for other options?  Contact us and we can help you out!