About Us / What We Do

BRX is known industry-wide for its ability to tackle the toughest assignments and one of Rochester’s oldest and best known marketing research firms. Founded in 1986 by Jeff Gutenberg, Ph.D., as a full-service market research company, BRX has an impressive and diverse client list. We don’t do much in the way of advertising nor do we have a sales force. Our many of satisfied customers get the word out about us.  With a small staff and low overhead we’re able to be very affordable.

When you need answers and marketing information to help you make smart decisions, BRX hits the ground running.  Our reputation for being flexible, responsive and personable means you can bring your biggest challenges to BRX.  We’ll deal with them quickly, effectively and affordably.

First, we’ll work with you to understand your marketing objectives.  Then we’ll design a research study to get you the information you need.  After that, we’ll collect accurate data to perform an in-depth analysis that answers your questions.  When we’re done, you’ll have reliable market information you can use to make well-advised decisions about your product or service, whom to target, how much to charge, etc. Ultimately, improved marketing decisions that lead to tangible results.

We’re a full service marketing research firm, meaning we can do it all, from designing a project to preparing questionnaires to conducting interviews to analyzing results.

We’ve conducted hundreds of surveys, using a wide variety of data collection methodologies, including (and especially) online as well as more traditional methods.

Some of our accomplishments include:

  • Helping an internationally known printer conduct its biggest beta test ever
  • Managing the research that led to the selection of Rochester’s community slogan
  • Conducting a sophisticated analysis that helped a leading arts and cultural organization formulate its future strategic plans.
  • Receiving numerous citations for our volunteer services to the Rochester community (e.g. Coalition for the Prevention of Lead Poisoning)
  • Designing and managing a customer satisfaction measurement program for a Fortune 500 company that ran for 20 years
  • Helping to design, manage and create a report for a recurring market share survey on financial institutions for 18 years.
  • Managing the survey work on an international executive survey that has been running for over 20 years.
  • Helping a large retail organization evaluate new logos and slogans for several of its brands.
  • Helped create and program a survey that in part helped to increase the understanding and perceptions of how race is represented in the local news media.

Over the years, we’ve been added as a referral partner for such vendors as StatPac, Inc., Survey Gizmo/Alchemer and Tenancious Change: https://tenaciouschange.us/meet-our-team/