A closer look into our Services
Survey Execution Process
Custom
Surveys
Data
Analysis
Satisfaction
Surveys
Qualitative
Studies
Survey Execution Process
No two surveys are the same and every client’s needs are unique. Each new survey begins with a discussion about the objectives, project goals, expectations, and requirements.
Then, it’s time to execute your survey, and here’s how it gets done:
Custom Surveys
Probe customers’ minds across different market segments using online, phone, mail, and in-person interviews. Surveys are meticulously developed to answer your questions.
We first work with you to understand your decision-making issues, then translate that information into actionable research objectives. From there, we develop questionnaires which are technically correct and which obtain the information needed to meet the research objectives.
Looking for custom surveys or other options?
Data Analysis
Already have data from surveys, customer files, direct marketing program results, or other sources? We can analyze this data using a variety of analytical tools to extract insights that lead to better decision making.
Improved target market specification, better understanding of drivers of behavior, and better predictions of future results are some of the benefits that come from these capabilities.
Satisfaction Surveys
Every organization needs to measure the satisfaction of its customers, and if you’re in the service industry, it’s almost equally important to measure the satisfaction of those who deliver that service – your employees.
We’ve conducted dozens of customer and employee satisfaction surveys, and use sophisticated analytical tools to uncover the true drivers of satisfaction so that you can concentrate your improvement efforts on those factors which have the most impact on satisfaction.
Qualitative Studies
Explore customers true thoughts with research culled from in-depth interviews and focus groups. A smaller cross-section of people means you’ll receive detailed, more revealing information.
We work with our qualitative partners to manage all aspects of your qualitative research – from recruitment to interviewing to analysis.